Privacy Policy

Information We Collect

Account and order information:

• Name, email, shipping/billing address
• Phone number (optional, for delivery updates)
• Payment information (processed by our payment processor, not stored by us)
• Order history and preferences

Website usage data:

• Pages visited, time spent, products viewed
• Device type, browser, IP address
• Referring websites and search terms
• Shopping cart contents and abandonment data

Communications:

• Product reviews and comments you post
• Customer service interactions
• AI coach conversations (to improve the service)
• Email preferences and engagement

How We Use Your Information

Essential operations:

• Process and fulfill orders
• Provide customer support
• Send order confirmations and shipping updates
• Handle returns and warranty claims

Improving our service:

• Analyze website performance and user behavior
• Improve our AI coach recommendations
• Develop new products based on customer feedback
• Personalize your shopping experience

Marketing (with your permission):

• Send product updates and promotions
• Share riding tips and gear advice
• Notify you about sales and new releases

Information Sharing

We share information with:

• Shipping carriers: Name, address, phone for delivery
• Payment processors: Payment data for transaction processing
• Email service: Email and preferences for newsletters (if you opt in)
• Analytics tools: Anonymized usage data to improve our website
• Customer service tools: Support ticket information

We don’t sell your data to:

• Advertising networks
• Data brokers
• Social media platforms (beyond basic website analytics)
• Anyone else for profit

Cookies and Tracking

Essential cookies:

Required for shopping cart, login, and basic website function. These can’t be disabled.

Analytics cookies:

Help us understand how people use our site. You can opt out in your browser settings.

Marketing cookies:

Track effectiveness of our ads and email campaigns. You can opt out via your browser or email preferences.

Your Rights and Choices

Account access:

• View and update your account information
• Download your order history
• Delete your account (while retaining order records as required by law)

Communication preferences:

• Unsubscribe from marketing emails
• Opt out of SMS notifications
• Contact us to stop all non-essential communications

Data requests:

• Request a copy of your personal data
• Ask us to correct inaccurate information
• Request deletion of your data (subject to legal requirements)

Data Security

How we protect your data: Industry-standard encryption for data transmission, secure servers, regular security audits, and limited access to personal information on a need-to-know basis.

Data retention: We keep your information as long as your account is active or as needed for legal/business purposes. Order records are retained for tax and warranty purposes.

Third-Party Services

Services we use:

• Payment processing: Stripe/PayPal (see their privacy policies)
• Shipping: UPS, FedEx, USPS (for delivery only)
• Email marketing: [Service name] (only if you opt in)
• Website analytics: Google Analytics (anonymized data)
• Customer support: [Support platform name]

Children’s Privacy

Our website is not directed at children under 13. We don’t knowingly collect personal information from children under 13. If you’re a parent and believe your child has provided us with personal information, contact us and we’ll delete it.

Changes to Privacy Policy

We’ll notify you of material changes by email or website notice. The updated policy will be effective immediately upon posting.

Contact Information

Black Line MTB Apparel
Email: [email protected]